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Derek Brin, Justin Forsley, Massari, Rob Wells, Rupert Gayle

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Forever Massari is the long-awaited follow-up to his Gold 2005 self-titled debut album, which spawned the massive singles and videos, "Smile for Me", "Be Easy” and "Real Love" (the video for which has been viewed more than 14 million times on Youtube). The success of that album – which included a Juno nomination, two Canadian Urban Music Award nominations and five MuchMusic Video Award (MMVA) nominations – led to licensing deals in nearly 60 territories, more than 400 concerts around the world, and an endorsement deal with Pepsi in the Middle East.

“After the success of my first album, and the incredible experiences I had touring and learning more about the business, I wanted to take my time, find the right team and be sure that my sophomore album contained material that was worthy of where I am now in my career,” says Massari. “My amazing fans deserve nothing less than the very best that I have to offer.”

Forever Massari delivers 15 diverse tracks, including the club songs and slow jams that Massari’s fans love, and also features songs such as “Under the Radar” (the 3rd single) and “Just Entertainment” that address some of the challenges he faced, and personal growth he experienced over the past several years as he parted ways with his previous management and record label. Massari is currently managed by industry veteran Ivan Berry of international music management company, Tanjola, who brings over 30 years of music industry experience to the table.

Forever Massari came into being as a result of an intensive and collaborative creative effort with a team of award-winning songwriters and producers over several months in early 2009. The album features co-writing and production by Rupert Gayle (written for stars such as teen sensation Shiloh, Keshia Chante, Lenou Mouskouri, Shawn Desman, and all Canadian Idol winners); Alex Greggs of South Rakkas Crew (produced, written and remixed for international stars including *NSYNC, Britney Spears, Brandy, Michael Jackson, and Shakira); Derek Brin (produced, written and remixed for international superstars like Jaheim, and Ginuwine), Rob Wells (written for Backstreet Boys and Nick Lachey) and Justin Forsley (produced for Shiloh).

“It was so inspiring to work with such a ‘Dream Team’ of songwriters and producers who have accomplished so much,” says Massari. “They challenged me artistically without ever trying to change my style. It was such a free environment with great energy, which resulted in really strong material that shows my growth as a vocalist, but is still true to my origins as an artist.”

“Bad Girl”, the album’s lead single, became a hit in the Middle East following its release in North America and the rest of the world in spring 2009. The second single, “Body Body” continues to climb the radio and video charts and has already spawn numerous remixes including the current “Cure & Cause” radio and club remix that will be available to purchase digitally December 2009

Massari was born in Beirut, Lebanon, 28 years ago, and spent his childhood years there (he moved to Canada with his family when he was 10 years old). Having seen political and social unrest up close, Massari is well aware of the impact that civil war can have on children in particular. For that reason, he is actively building his charitable organization, called Save the Future, in order to utilize his celebrity to make a positive impact in the lives of children and youth.

Forever Massari is not only the name of his new album, but is also the name of his record label and clothing company. The name symbolizes his vision that he is here to stay, and is building an empire that will be long-lasting.

Massari is scheduled to perform several European dates in the coming weeks, a cross-Canada club tour booked starting in late November, and will be touring the Middle East most of December.